Community

Community

BACKING OUR FARMERS DAY

This endeavour typifies Woolworths' commitment to the communities it serves, and to rural Australia in particular. Under the Backing Our Farmers Day program, Woolworths donates its entire supermarkets profits from one trading day to support farmers and communities suffering the effects of drought. (The day in question this year was 20 February.)

Two thirds of the money raised goes to the Country Women's Association (CWA) in each state for distribution to farming families to help pay for their basic needs. (The CWA is a national organization that aims to improve the conditions for country women and children). The other third of the funds is provided to Landcare, to establish the Woolworths Sustainable Farming Program.

In 2009 we raised $7.065 million under the program, based on a calculation which was independently audited by Deloitte Touche Tohmatsu. With the support of our customers we have been able to raise more than $10 million over the past two years, providing thousands of families with emergency financial support.